Founded in 2015, Fabelio offers high-quality furniture for the Indonesian market from local designers at attractive prices. We speak to Fabelio’s Marshall Tegar Utoyo, CEO and Co-Founder, and Christian Sutardi, Co-Founder, about their inspiration for entering this sector, the company’s plans for omnichannel marketing, their IT infrastructure, and their ambitions to compete with other furniture giants such as IKEA.